Laura Casella

Laura Casella

Graphic Designer Profile
I’m an experienced Designer who’s working on building a freelance client base. I’ve worked as senior graphic designer in all types of retail companies from fashion to wedding to editorial.
Working on a range of projects from print to digital, art direction, branding, packaging, all with a view to establishing a robust visual brand identity.
Skilled in developing innovative marketing materials, print or digital, branding, magazine design with International experience.
I’m passionate and well-organized at what I do and can get any projects beautifully done in a timely fashion. I’m very good at translate visually my client’s ideas. Please do not hesitate to contact me if you wish to see some of my work.

Illustrator profile
I obtained a BA in Illustration from the Institute of European Design, in 1994. In the same year my work was selected at the Children’s Book Fair in Bologna for my non-fiction project Middle Ages. As result of my selection I worked as colourist for Alibaba, with the animation company Airone Cinematografia. After various small projects as illustrator I decided to move to London to work as a Graphic and Web Designer. A one-year animation course at City Lit taught me how to make narratives through the moving image, and gave me the courage and the confidence to get back to my passion for illustration.

I studied for a MA in Children’s Book Illustration. The course has given me the confidence to develop my characters and stories in depth, using new methods and drawing techniques. I am currently using gouache and colouring pencil, but I also enjoy printmaking and collage. I believe that as creatives we should never stop exploring and experimenting with ways to build new visuals and make our stories more exciting.